By Kim Eun-jung
SEOUL, March 12 (Yonhap) -- South Korean fixed-line operator SK Broadband Inc. on Tuesday introduced a homeschool service targeted for toddlers on its Internet Protocol (IP) television, in collaboration with education experts.
SK Broadband teamed up with Play Songs, a music-oriented play school for kids, to release its homeschool version on B tv, an IPTV service provided the company.
The company said it will provide the premium education TV content for toddlers who spend most of their time at home, along with books, play kits and work books.
It will also offer education content and play kits in partnership with Pororo and Tayo, animation characters that are hugely popular among kids.
The IPTV service provider also upgraded its interactive children's story content, in collaboration with SK Telecom's Media Labs, based on the mobile carrier's augmented and virtual reality technology.
"We launched the TV homeschool service to target consumers who care about kids' education," Kim Hyuk, a member SK Broadband's Segment Tribe, said in a press briefing. "We are analyzing the various viewing habits and lifestyles of 4.8 million B tv customers with an in-house big data analysis system to provide customized services."
SK Broadband is one of the latest pay TV providers that have bolstered kids content to attract viewers in their 20s and 30s with young children.