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Samsung's NAND flash market share down slightly in Q1: report

17:19 May 25, 2020

SEOUL, May 25 (Yonhap) -- Samsung Electronics Co.'s share of the global NAND flash market in the first quarter of the year dropped slightly compared to three months earlier, a report showed Monday, although it maintained dominance in the sector.

The South Korean tech giant, also the leader in the DRAM sector, had a 33.3 percent share of the global NAND flash market in terms of revenue in the January-March period, down 2.2 percentage points from a quarter earlier, according to market tracker DRAMeXchange, a research division of TrendForce.

Japan's Kioxia Corp. was the runner-up with 19 percent, followed by U.S. chipmakers Western Digital Corp. (WDC) and Micron Technology Inc. with 15.3 percent and 11.2 percent, respectively.

This photo provided by Samsung Electronics Co. shows the company's solid state drive (SSD) product using its NAND flash memory chips. (PHOTO NOT FOR SALE) (Yonhap)

Samsung's revenue from NAND flash products came to a total of US$4.5 billion in the first three months of 2020, up 1.1 percent from a quarter earlier, according to the DRAMeXchange data, but other chipmakers posted larger sales increase over the cited period.

Kioxia's NAND flash revenue increased 9.7 percent quarter-on-quarter to $2.56 billion, while WDC posted a 12.1 percent quarterly jump in revenue to $2.06 billion. Micron's revenue climbed 6.5 percent quarter-on-quarter to $1.51 billion in the first quarter, according to the data.

"During the onset of COVID-19, Samsung registered lower than expected client solid state drive (SSD) shipments because the outbreak kept ODMs from immediately resuming normal operations after the Lunar New Year holiday," DRAMeXchange said. "In addition, shipments of mobile memory/storage solutions also slowed down in the traditional off-season. However, these two factors were offset by the strong demand for enterprise SSDs from the cloud services sector."

South Korea's second-largest chipmaker, SK hynix Inc., came in fifth place with a 10.7 percent market share, up from 9.6 percent three months earlier, after its first-quarter revenue soared 19.8 percent quarter-on-quarter to $1.44 billion.

This photo provided by SK hynix shows the company's NAND flash memory chips. (PHOTO NOT FOR SALE) (Yonhap)

"Although the mobile segment historically accounts for the majority share of SK hynix's NAND flash revenue, the rising demand from the cloud services sector led to a doubling of SK Hynix's enterprise SSD shipments in 1Q20," DRAMeXchange said. "SK hynix's NAND flash average selling price (ASP) went up by 7 percent quarter-on-quarter due to the optimization of its product mix."

The global NAND flash revenue for the first quarter was up 8.3 percent quarter-on-quarter to $13.6 billion, as demand for enterprise SSDs exceeded supply, according to DRAMeXchange.

For the current quarter, it expected NAND flash makers to further increase their revenues.

"The majority of NAND flash demand in 2Q20 will come from tablets, notebooks, and enterprise SSDs," DRAMeXchange said. "Driven by the strong demand for these applications, the corresponding shortage in the NAND flash market will in turn lead to rising NAND flash contract prices in 2Q20."



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