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LG Electronics signs partnership with Italian luxury furniture brand Molteni&C

10:00 October 19, 2020

SEOUL, Oct. 19 (Yonhap) -- LG Electronics Inc. said Monday it has signed a partnership with Italian luxury furniture maker Molteni&C S.P.A. to better promote its high-end brand LG Signature.

Under the deal, the two sides will collaborate in marketing, promotion and product development related with LG Signature home appliances, Molteni&C residential furniture and Dada kitchen furniture for the next three years.

The South Korean tech firm said the collaboration will create synergy between their premium brands and deliver more opportunity for consumers to experience an "innovative, luxurious lifestyle."

Molteni&C, founded in 1934, is a renowned designer furniture maker. It runs some 530 stores in 23 countries, including South Korea.

LG recently installed the LG Signature OLED 8K TV at the Molteni Museum in Italy, displaying how its premium electronics appliances can be in harmony with Molteni&C furniture. It will also display the luxury TV at Molteni&C's flagship store in Paris set to open next month.

This photo provided by LG Electronics Inc. on Oct. 19, 2020, shows Kim Jin-hong, head of LG Electronics Global Marketing Center, posing for a photo after signing a partnership with Italian luxury furniture brand Molteni&C. (PHOTO NOT FOR SALE) (Yonhap)

kdon@yna.co.kr
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