By Chang Dong-woo
SEOUL, Sept. 15 (Yonhap) -- LG Uplus Corp. aims to expand its non-telecom business portfolio to account for up to 40 percent of its total sales by 2027, as South Korea's third-largest wireless carrier plans to transform itself into a digital platform service provider from its traditional telecom identity, its CEO said Thursday.
At a press conference in Seoul, the company laid out its new "Uplus 3.0" vision, under which the mobile carrier plans to reorganize its current and future key services under four main platform pillars centered around the themes of lifestyle, entertainment, parenting and Web 3.0.
Under the vision, LG Uplus aims to raise its valuation to up to 12 trillion won (US$8.6 billion) within the next five years.
LG Uplus' vision is the latest in the South Korean telecom industry's effort to expand and diversify future growth opportunities, as companies see little room for growth in their traditional fixed-line, wireless communications and broadband service areas.
The company and its larger carrier rivals -- SK Telecom Co. and KT Corp. -- are aggressively seeking to tap into new business areas outside of traditional telecom services, such as media content, artificial intelligence, the metaverse and non-fungible tokens (NFTs), and even urban air mobility.
"We aim to usher in an era of discovering future growth engines by creating customer-oriented platforms and services based on data and technology," LG Uplus CEO Hwang Hyeon-sik said at the conference held at The Ambassador Seoul Pullman hotel.
The company said it plans to expand its lifestyle subscription services related to health, pet care and travel, and establish a combined user base of 7 million in the services within 2027.
In terms of entertainment, LG Uplus said it plans to innovate its real time on-demand TV streaming and K-pop idol content format. Hwang said the company plans to create original sports and K-pop related content as well.
LG Uplus also plans to upgrade its current Kids OTT product to have more interactive elements and add new commerce functionalities for users to be able to purchase educational materials through its envisioned parenting platform.
Hwang said the company plans to newly establish a reward system for loyal clients using NFTs and other new technology. LG Uplus also plans to expand investments in metaverse-related technology research and development and rising startups to develop new growth opportunities.